Masculin pluriel results presented at PV
The five events at Première Vision Pluriel – Expofil, Première Vision, Le Cuir à Paris, Indigo and Mod’Amont – all registered stable or increased visitor numbers. Buyers also stayed longer, with the average visit exceeding two days.
More than 75% of visitors to the five shows, which took place in Paris from February 19 to 22 were from outside France. The number of visitors from Austria rose 75.2%, while Chilean visitor numbers were up 54.5%, the number of visitors from Croatia was up 54.2% and the number of visitors from the Czech Republic rose 46.5%.
The fibre producers and spinners at Expofil, together with the Première Vision weavers welcomed 48,483 visits, up 1.5% compared with the February 2007 session.
Results of the first ‘masculin pluriel - men & fashion/the future’ survey were revealed at the show and the two presentations brought together almost 600 guests. The second phase of the study will be unveiled at the September 2008 event.
