OutDoor unveils new logo and sets a record
It was decided in January that Outdoor would continue to be held in Friedrichshafen, Germany, until 2013, and organiser Messe Friedrichshafen has now decided a new logo is in order.
"Now that the industry has taken its decision about where the OutDoor Fair will be for the coming years, it was important for us to move forward quickly on a number of issues and one of these was the branding. The original logo still has resonance all these years later, but together with our partners Messe Friedrichshafen, we agreed that it was time for us to update and modernise the logo," explains EOG president, Rolf Schmid.
Rather than having a single-line logotype, the new logo is set on two lines using an updated typeface, and features the sun and moon to represent day and night unified. Its new slogan is 'The number one outside'.
Exhibitor numbers have hit a record number for the time of year, with 646 exhibitors from 37 countries already registered. The larger exhibition area should allow more companies to take part in the event, which takes place on the shores of Lake Constance from July 17-20.
