Puma extends Swiss football sponsorship

26/03/2008
German sportswear firm Puma has signed a multi-year extension of its sponsorship deal with the Swiss Football Association (SFV), which dates back to 1998. The deal will last through the 2010 FIFA World Cup in South Africa and beyond the 2012 European Championships.

Under the agreement, Puma will remain the technical sponsor of all on-field, sideline, training and representation apparel and equipment, including bags and balls, to all Swiss national teams including the Men’s ‘A’, ‘U21’, ‘U20’, ‘U19’, ‘U18’ and Futsal national teams, as well as all Women’s national teams. It will also be an active partner of various SFV grass roots and youth initiatives as well as the SFV football academies.