New Indian alliance for AWI
Australian Wool Innovation (AWI) has joined forces with Indian menswear brand Park Avenue to launch a new range of products into Asia and the Middle East using Australian Merino wool.
The collection, which will be available in April, includes a machine-washable wool suit which is both easy to care for and is environmentally aware as there is no need to use chemical dry-cleaning. It was developed by AWI and Raymond Ltd, manufacturer of suiting fabric and owner of the Park Avenue men’s label. Raymond created a special finishing application for the suit through its Silver Spark garmenting division, using a 60/40 wool/polyester blend.
AWI chief executive officer, Craig Welsh, says: “India is Australian Merino wool’s fourth largest customer. With Australian exports to India increasing by 27% annually over the past five years, we recognise the importance of this market now and in the future.”
