Middle East push for India
31/03/2008
India's textile and clothing manufacturers—a vital component of the country's economy—have launched an aggressive 'Made in India' marketing push in the Middle East as they battle the impact of the weak US dollar and appreciating rupee on exports.
Led by the country's Apparel Export Promotion Council (AEPC), it will mount its biggest-ever participation at Motexha, the Middle East's largest garments, textiles, leather and fashion accessories exhibition, which takes place at the Dubai International Exhibition Centre this week.