New appointment at Vaude

04/04/2008

Germany-based sports gear designer Vaude has named Carsten von Birckhahn brand manager for its hardware business division. Mr von Birckhahn will also take on the same role in the mountain sports product range.

He previously served as brand manager at outdoor clothing and equipment company Mammut, where he established the hardware division. Mr von Birckhahn is an ambitious mountain sports fan and is proficient in all types of alpinism. He is particularly dedicated to expedition mountaineering in Patagonia, where he has surmounted numerous peaks in the Fitz Roy region.

The hardware segment includes tents, backpacks, shoes and sleeping bags, among other items and accounts for approximately 50% of total sales volume.