New Nike+ Sportband to aid runners

04/04/2008

Nike is to introduce its new Nike+ SportBand on April 10 to give runners real-time performance feedback during their run and linking them to the world’s largest running club. It is also set to launch Nike+ Coach, a new personal coaching tool.

The Nike+ SportBand, a high-tech wristwatch, will allow runners to see their distance, pace, time and calories burned as they run, as well as giving them access to the tools on nikeplus.com. Designed for runners who are running without music, it can help to motivate, while music fans can listen to their run details through an iPod nano system. The watch face is a detachable LINK that captures all the run data from a sensor located in the runner’s compatible footwear. Once the run is complete, the LINK plugs into a computer so data can be sent to nikeplus.com.

Meanwhile, Nike+ Coach offers runners of all levels the information and motivation needed to build their own training programmes. It can help runners train for a 5k, 10k, half-marathon or full marathon. Users can work their way up from walk-to-run programmes to endurance races.