US Olympic team to wear Polo Ralph Lauren

08/04/2008
Polo Ralph Lauren has been named official outfitter of the 2008 US Olympic and Paralympic Teams. The company has designed the official opening ceremony and closing ceremony parade outfits for the teams, as well as an assortment of village wear pieces.
The opening ceremony parade outfits are designed to reflect the heritage and sensibility of the 1920s and 1930s with a tailored and modern silhouette, while the closing ceremony parade outfits aim to reflect a sportier aesthetic.

Apparel from the collection will be available to buy in the US, as will a collection featuring designs from the athlete village wear lines.

The Beijing 2008 Olympic Games will take place from August 8-24, with an estimated three million domestic and overseas visitors travelling to the city for the Games and an estimated four billion viewers watching televised coverage.