Recycled t-shirts from Coca-Cola
10/04/2008
The drinks company hopes that the design of and messages on the men’s and women’s t-shirts will promote recycling of used beverage bottles into renewable, reusable products. Graphics stamped on the inside of each shirt shows a plastic bottled being recycled and remind consumers to “re-fulfil a bottle’s destiny and become something great again“.
Each shirt in the men’s line features a '4 Inside' neck label to show how many PET bottles were reused to make it, while the women’s t-shirt features a '3 Inside' label.
Vice president, marketing Coca-Cola North America, Stuart Kronauge, says: “These fun t-shirts merge trend with consciousness, reminding shoppers that small steps – like recycling a few bottles – can go a long way towards helping to preserve our environment.”
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