Hartmarx takes on Dr Martens brand
17/04/2008
Hartmarx Corporation has signed an agreement with Airwair International Limited and R Griggs Group Limited, the holders of the global license for Dr Martens, to manufacture, market and sell a wide range of men's and women's casual apparel under the Dr. Martens brand.
The Dr Martens sportswear will be manufactured, marketed and sold by HMX Sportswear Inc, a New York-based subsidiary of Hartmarx, and is aimed at the younger consumer.
The launch collection will feature menswear for autumn 2009 with women's to follow in 2010.
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