Purista freshens up Pakistan's national dress
22/04/2008
For the first time in Pakistan, fashion company Bonanza and BASF Pakistan Private Limited have given the shalwar kameez a 'just washed' feeling that is designed to last throughout the day.
Purista is a freshness-enhancing treatment for cellulosic textiles such as cotton and cotton blends. It curbs the growth of micro-organisms on clothes and prevents them from causing an unpleasant odour, leaving clothes fresher for longer.