Asia Outdoor grows
The third edition of Asia Outdoor has recorded a 30% increase in the number of exhibitors registered (as of late March). The four-day event will take place from July 30 to August 2 in Nanjing, China, and will host more than 250 mountain and nature sports exhibitors.
The show’s German partner contact in China, Knut Jaeger, says: "China is the outdoor market with the largest growth potential."
"Currently, the market volume in China is rising by 30-40% a year."
A total of 8,218 trade visitors from China and the Asia region attended the 2007 show, with a further 3,000 mountaineering and nature sports fans attending the final open-house day.
The show will also include a supporting programme including lectures, courses, climbing events, an outdoor fashion show and an outdoor party.
