Sympatex gets a facelift
Functional waterproof breathable products manufacturer has launched a new logo and branding strategy, aiming for a more modern, innovative look. The new designs will be unveiled at the Sympatex Bike Festival in Riva del Garda, Italy, on May 1-4.
The brand hopes to appeal more to trend-conscious athletes who associate the Sympatex brand with independence and performance as well as high product functionality.
The new logo's solitary light-blue triangle has been fanned out into a more dynamic shape to represent its expertise in membranes and laminates. It is designed to reinforce the company's Sympatex's focus on sports, functionality and dynamism. The new logo is said to combine the graphics with a timeless font to make it more concise, modern and unmistakeable.
