ColorPlus' Xnovation uses Dow XLA - sportstextiles: Lea SportsTextiles

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ColorPlus' Xnovation uses Dow XLA

07/05/2008
Indian casual wear brand ColorPlus has introduced an ‘Xnovation’ range of men's cotton clothing in partnership with Dow XLA. The collection blends cotton with Dow's XLA stretch fibre for extra comfort and performance.

Chief operating officer, ColorPlus Fashions Ltd, Vineesh Chadha, said: “Our customer analysis told us that there was room for further improvement on the parameters of softness, colour brilliance and wrinkle-free properties of apparel in the Indian market.

"In the context of fitted and slimmer silhouettes for men and women the need for comfort stretch at stress points was desired."

Director, new business, Dow India, Ramki Subramanian, said: “XLA is about longevity in the life of the garment that keeps its shape, colour and great fit.

"No stress points build up. The garment adapts to the body shape keeping you comfortable and relaxed amongst all the pulls and pressures of modern day life.”

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