Collective Brands may appeal adidas verdict

08/05/2008

Germany-based sportswear company adidas has been awarded $305 million in a federal court case against US-based Collective Brands, which operates the Payless and Stride Rite shoe chains. The court ruled that Collective Brands had violated adidas’ three-stripe design.

In an email, adidas spokesperson Anne Putz, wrote: "The three-stripes are paramount to the adidas brand, and a very strong and popular brand symbol globally."

"It is very satisfying for the three stripes to be recognised as a strong trademark after the court heard detailed evidence over more than three weeks."

However, Collective Brands may ask the court to set the verdict aside and, if unsuccessful, "intends to take all necessary steps to overturn it". It believes te verdict was “excessive and unjustified”.