Arvind Brands and Hartmarx join forces
09/05/2008
Arvind Brands will have exclusive rights to design, distribute and retail the Hart Schaffner Marx, Pierre Cardin and Sansabelt brands in India. Apparel will be sold at large department stores and multi-branded outlets. The three brands focus on "young, ambitious and contemporary-minded" men.
Hartmarx currently manages more than 35 brands in the US. The Hart Schaffner Marx brand is the flagship brand of the Hartmarx Corporation, featuring tailored clothing, sportswear, formalwear, suits, and tuxedos. Pierre Cardin was the first couturier to launch a ready-to-wear collection in 1959, while Sansabelt is a trouser brand offering a patented waistband featuring triple-zone, triple-action elastic webbing.
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