Nike unveils sporting goods for Chinese athletes
Nike president and CEO, Mark Parker, and 22 Chinese Federations introduced their uniform collections at a press conference in Tai Miao, just east of Tian'an Men.
The sportswear firm has worked alongside Chinese athletes, the Chinese Olympic Committee and 22 of the 28 sport federations to create lightweight performance products with a Chinese slant. The collection ranges from footwear, using lightweight Flywire technology fibres and Lunarlite foam cushioning, to Nike Swift performance apparel using recycled polyester.
"We work with athletes to elevate their performances and help them realise their potential. That is at the core of what Nike is all about," said Mr Parker. "From BMX to track and field, athletes like Liu Xiang [world record holder for 110 metre hurdles] inspire us to create our best and most innovative product."
