The European Outdoor Group (EOG) has launched a new visual image and website. Described as having a “cleaner, fresher look”, the new logo has replaced the previous one with immediate effect and, according to the company, gives the EOG a “modern, stronger visual representation”. The blue of the former logo has been retained for the sake of continuity and brand recognition.

The new website will allow the EOG to interact with its members more easily and effectively, providing a single point of contact for those working within the outdoor sector.

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