New Milan store for The North Face
Outdoor apparel, equipment and footwear supplier The North Face is to open a new flagship store in the heart of Europe’s fashion capital, Milan, on June 19. It will be the company's third wholly owned store in Europe.
“Milan has a unique energy—it’s one of the world’s great hubs of design and innovation,” said Patrik Frisk, VP/general manager for The North Face EMEA.
The new store will incorporate the brand’s updated retail design scheme, featuring a blend of nature and innovation, with a contemporary, industrial feel. More than 280 m² of retail space on three levels will showcase the brand and its technical highlights. It will launch with items from its Endurance collection, designed for high-paced aerobic activities such as endurance running and adventure racing. Products from the Expedition Essentials collection, designed for reaching high elevations and deep backcountry quickly and comfortably, will also be available.
