Sports Direct launches Dunlop and Lonsdale in Ch - sportstextiles: Lea SportsTextiles

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Sports Direct launches Dunlop and Lonsdale in China

30/06/2008
UK sporting goods company Sports Direct has launched its Dunlop and Lonsdale in China for the first time. The brands can be found in three ITAT Membership Super Clubs in Shenzhen. Chairman, Au Tung Kwok, and other senior ITAT Group managers attended the opening ceremony for the three sites.

According to ITAT Group, there are now approximately 110 ITAT stores in over 60 cities in China.

Founded in 1960, Lonsdale has been popular with several famous sportspeople including World Boxing Champions Muhammad Ali and Mike Tyson.
Dunlop was founded in 1888 and its rackets have been used by many famous tennis players including John McEnroe, Steffi Graf and Martina Navratilova. Its products include sports shoes, sportswear, bags, travel products, swimwear and accessories.

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