NAS becomes Fila ambassador - sportstextiles: Lea SportsTextiles

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NAS becomes Fila ambassador

03/07/2008

Italian sportswear brand Fila has signed a new partnership with hip hop star NAS, who has been appointed sole ambassador of the forthcoming Fila Italia Footwear Collection.

The company will incorporate NAS into the marketing campaign of the collection, which will be available at athletic specialty and trend stores. There will also be collaboration on the design of an 1980s vintage footwear and apparel collection, which will be released for the holiday season.

President of Fila USA, Jon Epstein, said: “It is not every day that a musical artist such as NAS comes into Fila and speaks from his heart.”

“When NAS speaks, consumers listen. He is the truth and has real meaning and like NAS, Fila stands for something.”

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