Advansa to make US debut at OR
Netherlands-based polyester fibre and yarn manufacturer Advansa is to enter the US market with its revolutionary thermoregulation products for performance sports apparel and footwear. The company will make its US debut at Outdoor Retailer Summer Market in Salt Lake City, from August 8-11.
“The US market is a new frontier for Advansa,” says Gerard Illeras, the company’s active sportswear marketing manager. “As our scientists develop meaningful and innovative new polyester technologies, we will respond to the many requests we’ve received to launch them globally—not only in our current European, Middle Eastern, and African markets but also in the United States as well as Asia.”
It will manage US sales from offices in New York City and Dallas and its marketing from Charlotte.
