Mountaineering expert rejoins Eddie Bauer
Eddie Bauer, Inc. has re-established its relationship with mountaineering expert Jim Whittaker, which was originally forged 45 years ago when Mr Whittaker became the first American to summit Mount Everest. The company outfitted the historic 1963 Everest expedition and subsequent climbs undertaken by Mr Whittaker and other prominent mountaineers.
In his new role, Mr Whittaker will consult on product development, assist with marketing campaigns and serve as a spokesperson for the brand.
President and CEO, Neil Fiske, said: "His expertise, bold sense of adventure, and passion for the outdoors will help us reinvigorate the brand, and return to our roots as the original outdoor outfitter."
Since 1953, Eddie Bauer has provided cold-weather outerwear and gear for more than 40 major climbing expeditions all over the globe, including five first-world ascents, four first-American ascents and three first-route ascents.
