Gramicci focuses on cycling apparel
As petrol prices soar and environmental concerns increasing, many people are leaving the car at home and cycling instead. With this in mind, American outdoor brand Gramicci has decided to focus on cycling apparel.
Its new Urban Biking line consists of 11 styles for women and 13 for men including trousers, capris, shorts, skirts, jackets and performance t-shirts in a variety of technical fabrics using the firm‘s signature ‘Never the Norm’ washes and finishes.
Trousers, shorts and jackets are made from its 'Epic QD', a quick-drying nylon with a cotton-like feel and a signature surface texture. The fabric is breathable and has a finish of SPF-30 for sun protection. For women, it has developed 'Epic Expanse QD', adding spandex to the weave for greater comfort, fit and flexibility.
The line also features Gramicci’s 'Kahuna Kamo' fabric, which has a three-dimensional appearance in a camouflage pattern. It is breathable, has a finish of SPF-30 and quick-drying attributes.
Fit is also important, the line features the firm's 'Freedom of Movement Gusset,' allowing for ease of pedalling, and the 'Peg-A-Leg' adjustable hem feature. A 'Rider Comfort Fit Waistband' helps prevent the back of the wearer’s trousers up while riding and mesh panels on the jackets allow for air-stream ventilation. Zip-open breathable vents on sides further enhance air flow.
President, Marty Weening, said: "As more people are biking, they need clothes built for sport, but also for life. This is a niche Gramicci already fills, but extending into biking apparel that can be worn to an office not the typical spandex and fluorescent stripes is a big opportunity."
