New appointment at Reebok-CCM Hockey
Reebok-CCM Hockey has appointed Glen Thornborough vice president, sports marketing. Effective September 2, Mr Thornborough will take on the newly created senior role, based at the company's Montreal global headquarters. He will report directly to the general manager, Len Rhodes.
Mr Thornborough has several years experience within the hockey industry. He joins the company from the ECHL, where he was most recently senior vice president of marketing & business development.
Reebok-CCM Hockey, a subsidiary of the adidas Group, is headquartered in Montreal. With operations in Canada, the US and Europe, it is the world's largest designer, manufacturer and marketer of hockey equipment and related apparel under the brand names Rbk Hockey and CCM Hockey. It provides gear for many professional hockey players including Sidney Crosby and Alexander Ovechkin. It is also the official outfitter of the National Hockey League, the American Hockey League, the Canadian Hockey League and several NCAA and national teams.
