Luxury anti-odour collection to launch

31/07/2008

Pooghe Laundry is to introduce a second collection of luxury base-layer apparel, made with ultra-soft Supima cotton and nanoscale silver in September.

Pooghe Laundry, created by Steve Monte, is offers luxury base-layer apparel with anti-odor and antimicrobial SmartSilver nanotechnology. As the wearer sweats, silver ions are automatically released, eliminating bacteria from perspiration and leaving skin and clothing feeling fresh and odour-free. Nanosilver is permanently blended into the fibres of the fabric, lasting the life of the garment.

This second line has expanded to include garments ranging from socks to tees to leggings.