Sport and fashion face up at museum
04/08/2008
One of London’s most prominent tourist attractions, the Victoria & Albert Museum (V&A), is using the peak summer season to launch a new exhibition entitled 'Fashion Versus Sport’, exploring the relationship between contemporary fashion and global sportswear brands.
On display are around 60 outfits including performance sportswear by fashion designers such as Stella McCartney, and garments such as the work of Japanese label Visvim which show the influence of sportswear on high fashion. There is also design drawings, photographs and film to examine how these products are worn, designed, advertised and collected.
‘Fashion Versus Sport’ traces the customisation of sports fashion and includes work such as a jacket reconstructed from sections of Nike clothing by cult designer Dr Romanelli and Jeremy Scott’s range for Adidas inspired by the work of artist Keith Haring.
The final section looks at the world of sportswear obsessives, from collectors who own hundreds of pairs of trainers to the Japanese fashion designer Hirofumi Kiyonaga who has created a brand named after his virtual football team 'Football Club Real Bristol', for which he designs two fashion collections each year.
Examples of advertising campaigns for fashion brands featuring sports personalities such as David Beckham and David James modelling for Armani are also on show.
The special exhibition is open to the public from August 5 until January 4.
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