Growth at Nanjing event
05/08/2008
The organisers of the Asia Outdoor event, which ended on August 2, have reported continued growth, with 14.3% more trade visitors than the previous year.
A total of 9,397 visitors—compared to 8,218 last year—from 23 countries attended the show, hosted in Nanjing, China with a special focus on mountain and nature sports. Asia Outdoor is a cooperation between Messe Friedrichshafen and the Nanjing International Exhibition Centre. Last May the cooperation agreement between the two companies was extended to the year 2013.
The majority of overseas visitors came from Asia, but the event in Nanjing was also attended by people from as far away as Australia, Argentina, Germany and the US. Visa restrictions in the run-up to the Olympic Games and the devastating earthquake last May diminished the growth in visitor numbers. “Without the drop in visitors from the western Chinese provinces that were struck by the earthquake, we would have surpassed our objective of 10,000 visitors at this, the third event,” said Knut Jaeger, a business consultant who is the initiator of the trade show in Nanjing and has been travelling to China for outdoor companies for many years.
There were also more exhibitors at this year’s Asia Outdoor. The number of companies displaying their products and services at the event rose by 13.9% this year to 245, and the amount of exhibition space increased from 22,000 to 24,000 square-metres.
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