New low-cost Coolmax undershirts

14/08/2008

In response to the growing demand for moisture-wicking clothing to keep sports and outdoor enthusiasts cool and dry,
online vendor CoolclothingUSA.com has launched a new, exclusive line of undershirts made from Coolmax.

Through the use of proprietary polyester fibres with micro-channel pores that wicks away moisture resulting in greater comfort, the Ultimate Undershirt delivers moisture management, performance and comfort.

“Especially in the summer, the demand has increased for a product that keeps our customers cool and dry under their suit, uniform or simply while traveling,” explained Joanna Schranz, director of marketing at the online retailer. “We noticed that there wasn’t a comparable product in the marketplace at a competitive price-point and we felt we could meet that need.”

The undershirts are priced at $13.95 each.