Invista launches new branding campaign for Cordura
19/08/2008
Yarn manufacturer Invista has announced a new global advertising campaign for Cordura.
Inspired by the product's durability the artwork for the advertising material will show people who demonstrate the same quality, either in their work or leisure activities.
“There are people out there who do some crazy, extreme things for their jobs, or just for fun,” said Billy Barnes, creative director at Howard, Merrell & Partners, the branding and advertising firm that developed the launch. “Who better to honour these individuals and the abuse they take, than the fabric brand that takes it right along with them.”
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