The Mammut, Raichle and Toko are all launching new websites featuring their new winter collections. The aim is to make the consumer experience simpler, enqbling customers to find products more easily. 

The Mammut Sports Group and its Zurich-based partner Unic Internet Solutions have worked together to improve the sites’ information structure and design in order to facilitate quick and intuitive navigation. The site technology is based on the Hybris product information management system. Customers can find products on a per-application basis, or by using an product filter. Extensive background information on products and their correct is given as well as information about forthcoming events, featured athletes and about  company itself.

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