TNF to launch in Turkey
01/10/2008
Outdoor apparel, equipment and footwear brand The North Face has announced its entry into the emerging Turkish market in spring 2009 with ambitious sales plans.
Istanbul native, Utku Arsoy will have responsibility for the development of the brand in Turkey. Since 2001, Mr Arsoy has served as the Turkey sales manager for Jansport, owned by the parent company of The North Face, VF Corporation. He will continue to be based out of the VF Turkey offices in Istanbul. He will have the support of the brand’s European headquarters in Pederobba, Italy, through Fabio Marangoni, sales manager for emerging markets.
On announcing the development, Timo Schmidt-Eisenhart, sales director for The North Face in Europe, the Middle East and Africa, commented: “The Turkish market offers a great business opportunity for our brand. Its people have exploration and adventure in their blood, making them a fitting consumer audience for us.”
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