New TNF store, more to come
09/10/2008
Outdoor brand The North Face (TNF) has opened another wholly owned retail store in Europe, this time in the Bullring shopping centre in Birmingham. The new store will be TNF's fourth in the UK.
“During its initial season, the new Birmingham store will highlight marquee items from The North Face Fall 2008 product line, including items from the Summit Series, Cryptic and Endurance collections,” explained Francesca Pozzi, retail director for the company in Europe.
The apparel, footwear and equipment of the Endurance collection help ultra-distance athletes to challenge their own perceived boundaries and achieve their goals, even in inclement weather. The Cryptic collection blends advanced technologies and progressive style for skiers and snowboarders. Lastly, the Summit Series features apparel and equipment designed to take the adventurer from base camp to the summit.
The Birmingham store brings the total number of TNF retail stores in the region, including those run by partners, to 37. Retail continues to be an important strategic initiative for the brand, and more store launches are planned before the end of the year.
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