Vaude store opens in Nepal
15/10/2008
Mountain sports equipment specialist Vaude has opened a store in Kathmandu, Nepal. The Himalayan country's minister of economic affairs, Asta Laxmi Shakya, attended the official opening and performed the ribbon-cutting ceremony.
Nepal is considered a Mecca for mountaineers, trekking tourists and adventurers. It's home to the highest mountain in the world, Mount Everest, and large sections of the Himalayan mountain range stretch out over the northern and eastern regions of the country. Every year innumerable mountain enthusiasts travel to the country where eight of the world's 14 eight-thousanders are located.
The store offers a wide range of products in a retail space of approximately 230 square-metres, including high-performance clothing, shoes, backpacks, tents, sleeping bags, EDELRID climbing hardware and expedition gear for extreme conditions.
The idea for the new outlet came after Vaude's chief executive, Albrecht von Dewitz, and its specialist China consultant, Knut Jäger, went on an exploratory trip through Tibet and Nepal in April 2007. They examined various mountain sports centres closely and decided that Nepal in particular had favourable conditions to offer. A further shop in Pokhara is already in planning. The company is also interested in setting up a store in Tibetan capital, Lhasa.
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