Name-change for Radici in the US
17/10/2008
RadiciSpandex, the US arm of the Italian global fibres conglomerate RadiciGroup, has announced that from November, all of its stretch fibres will carry the new brand name RadElast.
The company explained that it had chosen the new name because it combines the Radici name with elastane, the European term for spandex.
The RadiciSpandex RadElast branding program will be available to fabric mills, manufacturers, designers and retailers in all end-use markets free of licensing fees as an optional value-added tool to enhance their marketing efforts. RadiciSpandex will provide customers approved for participation in the programme with hangtags that communicate the specific benefits of the fibres.
“The introduction of the RadElast brand is intended to support and help build our customers’ businesses,” said RadiciSpandex chief executive Marty Moran. “We have created this brand icon as a means of adding excitement to our customers’ sales communications, thereby supporting efforts at retail. The hangtag programme will educate the end user about the benefits our fibres bring to fabrics in a variety of categories.”
End uses for the fibres include swimwear, activewear, sportswear, nonwovens, narrow fabrics, personal care, medical and industrial applications, as well as lingerie, denim and hosiery.
Highlights of the range include S17B, a versatile high-performance spandex with a high level of resistance to chlorine, UV rays and suntan oils making it an excellent component in fabrics for swimwear, and S45, a polyether-based spandex that has 18% more modulus, denier for denier, giving lighter fabrics more control.
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