Standard sizes
20/10/2008
Alvanon, a software and tailor’s mannequin provider that specialises in apparel sizing and fitting, has announced a collaboration with the Institut Français du Textile et de l’Habillement (IFTH) to create standard French sizes for the clothing industry.
A study that the IFTH conducted in 2006 included more than 11,500 scans of French citizens in 37 different areas of the country. This project has provided data that both organisations believe can help improve fit for French consumers.
Janice Wang, chief executive officer of the technology provider said: “By taking the guesswork out of size and fit, Alvanon allows brands to focus more on style and design. Brands in the French market can now leverage this unique study to create better fitting clothes for their target demographics, ultimately improving consumer loyalty.”
Share this story:
