Puff Daddy acquires clothing company
24/10/2008
Rap artist Sean John Combs (Puff Daddy) has acquired clothing brand Enyce from Liz Claiborne for a reported $20 million.
Liz Claiborne only bought the company five years ago and spent $114 million in acquiring it from Sport Brands International.
Sales have fallen since then and Liz Claiborne is reported to have been looking for a buyer.
The company’s lines have been a mix of sports, streetwear and hip-hop lines.