Technical sportswear brand Helly Hansen has developed a new in-store staff training programme focused on marine sports. The initiative, designed by a specialist consultancy called Nao, follows successful results with a similar campaign designed for the brand’s outdoor and snowsports sectors.

David Wiley, UK sales director at Helly Hansen said on announcing the new programme: “The Nao consultancy is well positioned to help the brand to continue to build upon its success across the watersports, outdoor and snow sectors, whilst injecting some fun along the way. We have been extremely impressed with the positive results seen so far and Nao’s team and programme is set to become the blueprint for Helly Hansen retail training world wide.”

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