Nike launches 'Considered' line
28/10/2008
Nike has unveiled a line of products made in keeping with new green goals that the footwear and clothing manufacturer says should reduce waste and increase profits.
‘Nike Considered’ shoes, apparel and sports equipment use more environmentally friendly materials, produce less waste in the manufacturing process, and are easier to recycle.
The company has set a target to have all its shoes meet ‘Considered’ standards by 2011, all clothing by 2015, and all equipment like balls, gloves and backpacks by 2020.
“We're trying to reduce costs and improve margins,” said chief executive, Mark Parker, in an interview with Reuters, “to make the company more profitable while reducing the footprint we have on the planet.”
The sustainably-designed shoes will carry the same price tags and profit margins as other shoes, he said.
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