Converse has signed a long-term, strategic partnership with professional basketball star Elton Brand to create signature performance basketball footwear. The shoes will be exclusively at JCPenney locations nationwide and online at jcp.com.

The Elton Brand line will launch with the EB1, a signature performance basketball shoe Brand that will debut for the 2008-09 basketball season. It will roll out in additional colourways during the spring 2009 season.

The EB1 is designed for players who specialise in using quickness, agility and versatility on the court. Made from durable leathers, the shoe features a sleek midfoot strap for lockdown, with a ventilated upper to enhance breathability and a moulded sockliner to provide comfort.

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