Outdoor apparel supplier The North Face (TNF) has opened a new store in an Innsbruck shopping mall. The official opening took place on November 13.

The store’s 192 m² are divided into two levels, with the majority of the floor space on the ground level, plus additional space on the gallery above. The second dedicated retail shop for The North Face in Austria, the new Innsbruck store will be managed in partnership with local retailer Stefan+Reiter.

The store will initially include marquee items from the company’s autumn 2008 product line, including items from the Summit Series, Cryptic and Endurance collections.

“For centuries, Innsbruck has been known as one of the most important and most charming launching pads for outdoor exploration in the Alps,” says Patrik Frisk, VP and general manager TNF EMEA. “Expanding the presence of The North Face brand in Innsbruck makes perfect sense.”