NP Collection opens “intelligent” clothing store
Finnish apparel firm NP Collection has opened an “intelligent” clothes store in Hollola, Finland.
When trying on clothes at the store, customers can use wall-mounted touch screens to browse product information, view suggestions for matching clothes and accessories and have alternative products or sizes brought straight to the changing room. NP Collection also uses a checkout system with RFID (Radio-frequency identification) reading abilities to speed up customer service.
RFID tags are attached to all the company’s products during manufacture and data from the tags is read at several points during transportation to the central warehouse. The capacity to follow the stream of goods in real time can offer cost reductions while, on the store level, the data can be exploited to plan shelf-use in advance. The tags can also function as antitheft devices.
The intelligent store concept will expand to St Petersburg, Russia, this month, where NP Collection is opening a new clothes store equipped with smart Senso modules similar to those currently used in Hollola.
