AWI signs new Woolmark agreement
Australian Wool Innovation (AWI) has signed a contract with style and innovation agency PeclersParis to provide colour and design trend direction for the Woolmark brand.
Peclers' team of fashion experts and trend forecasters are to start work with Woolmark licensees this week in order to prepare a colour palette with yarn and fabric design direction for the 2010-11 autumn/winter retail season.
The Woolmark Trend Service by PeclersParis will provide wool-specific fashion guidance for AWI’s seasonal workshops in the lead up to the autumn/winter 2010-11 yarn and fabric events.
AWI CEO, Craig Welsh, said: ‘This new partnership with Peclers is a key element of our global demand-building strategy for Australian Merino fibre. It’s a major creative R&D project for the wool supply chain and another of AWI’s marketing support offers to our business partners.”
