Adidas celebrates 60th anniversary
Sixty years have passed since of adidas founder, Adi Dassler, registered the company’s iconic three-stripe logo.
To mark the anniversary, the sportswear firm will unveil its largest global brand campaign for adidas Originals ever under the banner ‘Celebrate Originality’. The campaign is set against the backdrop of a house party hosting an eclectic mix of people from the worlds of music, fashion and sport.
To reflect this, the campaign features athletes such as Kevin Garnett, David Beckham, Ilie Nastase and Mark Gonzales, musicians Katy Perry, Estelle, the Ting Tings, Method Man, and Missy Elliott, and designers Kazuki and Jeremy Scott.
"Adidas Originals' biggest strength and point of difference is the ability of the trefoil brand to be a relevant part of people's lives—in whatever lifestyle they have—skater, rocker, artist, musician, sneaker head, sports fan whatever," explains Hermann Deininger, CMO adidas Sport Style Division.
