Getting the hang of things with Invista’s Cordur - sportstextiles: Lea SportsTextiles

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Getting the hang of things with Invista’s Cordura

09/01/2009
Invista’s Corudra brand team has introduced a new hangtag and sew-in-label as part of its global branding effort to enhance and reinforce brand value. Designed to increase brand awareness among manufacturers and end-users, the new marketing tools are designed to communicate the durability benefits of products made with Cordura fabric.

“Our hangtags and sew-in-labels are the closest point of contact we have with our end-users. They serve as a very important assurance to consumers that they are choosing products made with genuine high performance Cordura fabrics that have been thoroughly tested and approved to our brand’s rigorous durability standards,” said Cindy McNaull, global Cordura brand manager.

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