Despite problems in the global economy, Colorado-based Cocona Technology Inc. is hiring new employees, increasing its advertising, and has developed six new innovative products to enhance the performance of winter apparel and footwear. The new products will be displayed at the Outdoor Retailer Show in Salt Lake City, ispo in Munich, The PGA Show Demo day in Orlando and at The World Shoe Association show in Las Vegas.

“We see this new environment as an opportunity. More than ever, retailers and consumers are looking for the best values. Products that have multiple performance attributes will stand out”, commented Brad Poorman, CEO.

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