New appointment at Invista

20/01/2009

Integrated fibres firm Invista has appointed Christine Do Phan marketing communications director for its apparel business in Europe, Middle East and Africa (EUMEA).

She will be responsible for developing the European Communication strategies for brands within the Invista apparel portfolio as well as managing its European Communications team. Her role will also include leadership of global branding and communications initiatives for legwear, intimate apparel and swimwear.

Having spent 12 years in the marketing industry, Ms Do Phan brings in-depth marketing knowledge and experience to the company as she has worked on a number of household brands during her career which span textile, automotive and healthcare industries across the globe. Her career began at Freudenberg’s interlining division where she worked in several roles including marketing manager for Asia.