Vancouver-based sports apparel company Sugoi has set up a new website (www.sugoi.com/custom) which offers customers the opportunity to work on their designs online and, for the first time, see their designs in 3D on a silhouette so that they can visualise the finished garment.

According to the company it can speed up the design process as it allows customers to upload their own art immediately. Customers can also interact with the firm’s designers and experienced production personnel online.

A new pricing model has also been introduced; there will now be a fixed price for each style with unlimited colours.

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