Erke makes international impression with Masters sponsorship
02/02/2009
Chinese sports brand Erke has announced that it will be an official partner of the Shanghai Tennis Masters Series, one of the top-ten ATP tennis tournaments in the world.
The company established itself as a successful outsource partner making sports shoes for international sports brands. It now has footwear, apparel and accessories under its own brand and has more than 4,300 of its own stores across China.
Last year, Forbes named Erke as one of the top 200 enterprises in Asia.
The company has distribution agreements in place with partners in Europe, the Middle East and throughout Asia, plus own-brand stores in the Lebanon, Dubai and Malaysia.
Managing director of Erke International, Jeffrey Li, said that sponsorship of the Shanhai ATP Masters Series would give his company an opportunity to present the brand to the world of professional sport. “We are dedicated to introducing our brand and products internationally this year and in the following years and will be looking for new branding opportunities,” he said.
The Shangai ATP Masters Series next takes place from October 12–19.
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