Polish fitness brand launches
04/02/2009
A new range of women’s clothing for fitness, yoga and dance has come onto the international market.
Feel Joy, a start-up based in Lodz, Poland, brought its range of stretch-pants, skirts and tops to ispo Winter 2009 to introduce them to a wider audience for the first time.
The company’s Justyna Solarz told sportstextiles.com that the collection reflects the passion, dynamism and joy of the people that make up the Feel Joy team.
The fitness line consists mainly of cotton-Lycra mixes, with a limited number of polyamide options for more strenuous work-outs. Warm, rich, feminine colours predominate here.
The collection also contain a ‘dance fitness’ line in which Modal plays a prominent part for extra softness. The colours this time are bold, with lime-green, raspberry and fuschia contrasting with black and white.
A further part of the collection, geared more towards women who practise yoga, puts emphasis on soothing tones such as soft beige. Ms Solarz said Feel Joy’s aim was to offer “maximum femininity and maximum comfort”.
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